29A - Venture Concept No. 2

1. Venture Concept Revised

Opportunity:

My opportunity is for animals, both domestic and wild, who need help towards their wellbeing whether it be an injury, sickness, finding a new home, or being released back to where they belong. My opportunity also works towards finding more justice for animal abuse by getting the government to make more regulations.

Forces that create this opportunity are people who abuse animals which one of the reasons why my kind or organization would need to exist. Another force that creates this opportunity is the government with their insufficient legislation towards animal rights.

Geographically, this market would start out locally here in Miami. After it become more successful and expansion is possible, it would geographically grow to multiple parts of the United States.

Demographically, this market is anyone who cares and wants to help animals no matter the age, sex, or race. What’s important is their beliefs and the actions they intend to take to stand by those beliefs.

Customers who have pets are able to go to vets in order to treat them for medical reasons. If pets are lost, they are either taken to the pound or are found by other rescue groups if they are lucky. Wild animals pretty much have no help if they have any problems such as injuries.

My opportunity is very big since everyday there are stray animals that roam the streets, helpless ones that are being abused at home, and wild animals that are at the mercy of mother nature or humans if found. There are many people like me who are out there that would to help this cause and take part in this opportunity.

The “window of opportunity” will always be open since there will always be people in this world who mistreat animals and I will be there to hopefully stop them. I’ll stop as many as I can for as long as I can.

Innovation:

Many animal rescue groups already exist. However, what’s innovative about mine is that I also help wild animals and I want to appeal to the government to make changes for animal rights. Not many animal groups typically also target wild animals since most of them focus only on domestic one. I care about all the animals of the world and believe that none of them deserve to be mistreated and all deserve the right to help. For that reason, I wanted to make it all inclusive. The government is something that I want my company to also focus on since there truly isn’t enough legislation on animal rights and the ones that exist are not as effective since animal abuse continues to occur. We need change and this issue needs to not be taken lightly. My business idea may potentially become a non-profit instead so the way that I would make money would be through sponsors who would like to fund the business as well as through donations from the general public.

Venture Concept:

My business idea, Paws of Love, will do many things in order to address my opportunity. We will rescue any domestic or wild animal that needs help whether it be from sickness, injuries, or abuse. Once a wild animal has rehabilitated, it will be released back into the wild where it is best suited to survive. Domestic animals that no longer have homes will be put up for adoption. Anyone who has a pet is also welcome to come for assistance if they need any help. We will also help bring more awareness to the government on animal abuse and demand new and effective legislation to help the cause. We will accomplish this through petitions, peaceful events and protests, as well as bringing cases we come across to their attention.

My service is not a new concept since other rescue groups exist however, mine is unique since it also caters to wild animals and it is actively fighting for animal rights as well. I believe these innovative uncommon features would bring many people to my organization.

As I mentioned before, there are other rescue groups that exist as my competitors but I believe their weakness is that they limit themselves to domestic animals. Since my idea also involves catering to wild animals, this would be a competitive advantage I have over them as well as my active fight for animal rights.

 The role of the business location does help define my business concept. I would want my business to be located in the proximity of a full vet. Although I will have vets on sight at Paws of Love, if the condition of the animal is more serious and requires additional help or resources I want to be able to have access to somewhere they can go to as quickly as possible. Time is of the essence when it comes to medical emergencies no matter if they are animals or humans.

If my business becomes a non-profit, all of my “employees” would be volunteers. Anyone who is willing to lend a helping hand would be welcome to come work at my business. I would need at least 10 people per location. The roles in this venture would be a receptionist, animal handlers, animal rescuers, and vets.

Three Minor Elements:

·       My most important resource will be volunteers. Although I have big dreams for this cause, I am only one person. If I can inspire people to get involved, then I will start having the numbers needed to bring about change. What I will have that will make it hard for competitors to copy is the passion and drive to help not only domestic animals but also wild animals alike.

·       My next venture would be to create an app for people to easily access in order to pin locations for animals that need help. It will also have instructions on what to do depending on the situation and what kind of animals it is. 

·       In five years I want to have expanded my business across at least 10 other locations across Florida and be in the works to start expanding to other states. As an entrepreneur in the next decade, I hope that my venture has become very successful in accomplishing its mission and that the government has made new legislation that has finally given animals the rights that they deserve. This first venture would be ground breaking, if successful, in achieving my vision of a world where more people respect animals and that animal abuse is eradicated.

2.   Looking back at my original venture concept, I mainly received positive feedback which I am grateful for since it helps boost my confidence in my business idea. 

3.   Since I received so much positive feedback I did not need to alter many things in my venture concept. 

4.   Who doesn't love a cute photo of puppies?