4A - Forming an Opportunity Belief
1) I believe that there is an opportunity for a coffee shop to be built in my neighborhood. 2) The unmet need is not being able to get a quality cup of coffee and not being able to get the unique experience of being in a coffee shop. The people who have this need are people who really enjoy coffee, students or anyone in the workforce, or anyone who enjoys going to a coffee shop as a hangout. This need comes from the fact that we used to have a Starbucks years ago in a nearby shopping center that was a 10-minute drive from our house however, ever since they closed it the next closest one is around a 20-minute drive. This is a huge inconvenience for anyone who would like to simply grab a cup of coffee. In order to meet this need now, people are resorting to getting lower quality coffee at other locations such as McDonalds, brewing their own coffee at home, or spending gas on driving to the next closest coffee shop. I a...